Everyone knows fashion is cyclical. Technology, however, doesn’t follow that same formula. Usually everyone wants the best new shiny technology, but certain items have begun to defy this trend. Things that were once obsolete, decades later become a novelty. I never owned a Polaroid camera, but I have always wanted to. So in 2008 when the company filed bankruptcy and announced they weren’t going to make film anymore, I silently panicked. Thankfully that was short lived with the brand relaunch a couple years later. Now, thanks to the creative minds at Urban Outfitters, things like Polaroid cameras and record players have once again become an important part of popular culture.

 

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*This post was made in partnership with Urban Outfitters. All comments and opinions are my own.

Photography : Amanda Oleri & Jessika Boz