Streetwear has proven that it’s here for the long haul, and in a fashion climate that’s changing almost as rapidly as your Hinge dates, I’d say that’s pretty impressive. This specific trend has proven to be extremely flexible when it comes to the fickle buying habits of Millenials and Gen Zers, and that’s not the only phenomenon happening here! These two generations of consumers are also not brand loyal, however when it comes to streetwear brands like FILA, they 100% are.
Tops + Bottoms
Blog post created in partnership with Urban Outfitters.